When having to offer a user the choice between a "free forever plan" and a paid subscription, which is the best approach to present the plans to the user, in order to make the paid subscription more attractive?
Please consider the following case to provide an answer:
In this example, the free plan is presented below the paid options. Will this make the users pick the paid versions more often? or will it just make them leave (in case they do want a free subscription)? Will it be better to add the free plan as an option (say, instead of bronze)? Are there any key components to add/avoid in order to improve the conversion?
Thanks in advance.