On an ecommerce site, I'm showing products and a starting price. Should I say: 1. "As low as $50" 2. "Starting at $50" 3. "From $50" 4. "$50 and up" 5. other?!
Please see mockup with 4 examples for clarification

  • It depends on your definition of "best". But if your goal is to maximize conversion, @alanvitek's deferral to Amazon's relentless A/B testing seems like the right call. (But you shouldn't be afraid to test in your own product's context as well.)
    – Sam Blake
    Jun 26, 2014 at 20:56
  • I got feedback from several other friends in the biz and got equal votes for each answer. Bottom line is I think different people would see those phrases differently so there is no right answer. I was more or less just looking for opinion. Testing will be done over the next several months. I'll update this question at some point in the future with some results.
    – stvgrc
    Jun 26, 2014 at 21:04

1 Answer 1


Amazon uses "from" in this context: enter image description here


Note that this is not a starting price, but a group of similar products with different prices.

  • 1
    I generally don't like to use the "well Amazon does it this way" approach, but it really is the most concise way to put it. Thanks for your feedback.
    – stvgrc
    Jun 26, 2014 at 21:03
  • Anecdotal evidence should not be used to support an answer. It's great that you provided an example though.
    – erik_lev
    Jun 27, 2014 at 0:22
  • @usingtheinternet - I apologize as I did not intend for my answer to come across in that way. I have edited it accordingly
    – alanvitek
    Jun 28, 2014 at 13:43

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