In SEO/UX/IA is there a term used to describe when a user enters a funnel (e.g. a Search) reaches the end of the funnel (e.g. results) and then repeats the process (e.g. starts another search).

In a micro level a form field being re-entered I refer to as a refill. So I'm looking for a similar term but for an entire funnel instead of just 1 single element.

  • This question appears to be off-topic because it is not about user experience. Jun 25, 2014 at 15:07
  • user experience and analytics go hand in hand. If your not using analytics to aid your work then go back to being a web designer. Jun 26, 2014 at 9:04
  • I am for keeping the question open. Ty Fairclough's question is about a special type of interaction, and everything in user experience is about the user interacting with the system. I can certainly imagine myself using such a term when discussing a possible interaction design of a system, and discussing such designs is one of the central part of our jobs in UX.
    – Rumi P.
    Jun 26, 2014 at 9:21
  • @TyFairclough - No need to be rude. You are looking for a term. Terms have nothing to do with user experience. That's all I'm saying. You could go to English Language & Usage for terms. Jun 26, 2014 at 15:09
  • Thanks for sharing the language and usage link I'm going to jump in there see if I can find anything that can help and share my findings here. We could argue forever the validity of terms, UX is a term to describe gracefully a compound meaning. We use terms every day in everything we do. I apologise for coming across strong I was frustrated at the push back without sound reasoning (this question did get removed from stack exchange but the validation for it was just so I was more than happy to delete it). Jul 3, 2014 at 10:41

2 Answers 2


It's quite common in analytics and SEM to distinguish between unique events and a total number of events.

As you're obviously tracking conversions (please note that a conversion doesn't always have to be a sale), I'd go with the term "Unique Conversions" to track the amount of different users that completed the funnel. "All Conversions" would give you the total amount and the difference between the two equals to the amount of users that went through the funnel multiple times.


Do you mean "pogoing" or "pogosticking"?

"We can define pogosticking as the average number of product detail pages viewed on your site, divided by the number of unique search queries ... "


  • That sounds like a sensible answer to my use case. Thanks for answering. Aug 5, 2014 at 15:36

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