Having a responsive website that has all features available for differently sized devices often isn't enough for clients. They additionally request Apps for iOS and Android (and if you're lucky also for Windows Mobile and Blackberry).
Let's assume that resources are limited and that there aren't any additional features to expect with an App. An idea is to embed the website into the App. I.e. using the App as frame for the website. There are some obvious pros and cons that come to my mind with this approach:
- (+) Having your icon on the user's home screen
- (+) Changes on the website take effect immediately, no need for updating the app
- (+) Look & feel by having mobile-OSish style sheets
- (-) Maintenance
- (-) Licenses
- (-) Tech savvy users might not appreciate the illusion of an App
Would you consider it a good idea for users to have the website embedded into an App? What are potential gains, what are the traps?