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What are the considerations in arranging things in an Android app when you want to have both Admob and an ActionBar (with lots of tabs)?

In particular, would it feel strange to have the ads directly below the action bar?

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  • more information required, as it currently stands this is very vague. Seems like you have a specific problem and you are in the right place, but you need to give us a lot more context in order to illicit good, useful answers. Try some screenshots / mock ups too to make it really slick
    – Toni Leigh
    Jun 8, 2014 at 18:32

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Assuming that the action bar is going to be used frequently, placing the ads there is very obtrusive. It means that every time a user wants to perform an action, they will be forced to see an ad - which tend to be flashy and unpleasant to begin with, so the prominent location will exacerbate that effect.

Purely in terms of the attention that the ads will get, that's a great location - they're right in the user's face. But this creates an aversive user experience, so it's very likely that users will just abandon the app in favor of a competing one that treats them in a nicer way. And having prime real estate in an app that's not being used is not very rewarding :).

Inserting the ads into the "working area" of the UI is something practiced by major sites, which provide valuable content to the users, so they can be sure that the users will put up with this (like ESPN below). But unless you can count on having a steady loyal audience, it's best to place the ads where they won't get in the users' way too much.

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