Weighing up the pro's and con's, should a company invest the time, money and staff in adapting an existing site to be responsive (definition below)?
I'm after a solid argument for (or against) committing resources to achieve this task. Do the negatives of NOT making it responsive outweigh the time and effort of doing it?
(definition from wiki below :P)
Responsive web design: - aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).