I'm building a website that will have a customer testimonials page. The site will have the following top-level categories:

    Market Information

All content pages on this site will fall under one of these categories. I'm thinking that a testimonials page could fall under services or about, and I can think of reasons for and against each choice. But I'd like to hear any ideas, opinions or experiences anyone may have with this issue.

  • 2
    There is no correct answer here. It's going to entirely depend on your situation, target audience, CMS / template design etc. How important are the testimonals? If they're what 90% of your users come there for then it should be a whole new site section, but if they're only used by 5% of the audience then it can sit deeper in the site. Perhaps do some card sorting with your actual audience to determine where they would expect to find that content.
    – JonW
    Commented Jun 4, 2014 at 9:30
  • Thanks, but I knew that. I'd like to hear ideas and experiences without a situation or target audience in mind.
    – Kenzo
    Commented Jun 4, 2014 at 9:33

1 Answer 1


It is really depending on how important you see the testimonials for the goal that you want to achieve.

Basecamp (https://basecamp.com) used to have it right as first point in their navigation so people have this social trust / assurance.

You can even put one or two on the homepage and then have a read more button that leads to the own testimonials page.

Keep it simple.


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.