I have an issue around navigation that I thought I would put to the wider UX world instead of continue the circular discussions within the office.
The main goal of our new website is to get people to sign up to a free trial. Initially, we started with a sign up link AND a Free trial link in the main menu navigation. The Free Trial link was styled differently to the rest of the nav to make it stand out. Both links however, go to the same page;
Initial feedback was that it was confusing that both links, differently labelled went to the same page. My speculative guess is that the user was expecting perhaps different behaviour or information on the Free Trial link.
Therefore, my gut feel was to keep the sign up link in the main nav and move the CTA from the main nav and place it above within the banner as per;
The above would enable the CTA to remain in the same place on every page but be distinguished from the main nav. The issue with this method was that the banner design - logo and strapline - doesnt allow really for an aesthetically placed CTA. Therefore, on discussions with the designer, we came up with this as a possible solution;
I'm still not convinced and I've no idea if this will be as effective as any other CTA method but I would be interested to hear what other UX pros think about this.