I have started to notice people talking about this new fast method of coming up with a product/UX design called "Design Sprint". Can anyone elaborate on what it is?

1 Answer 1


You might be referring to Google Venture's "Design Sprint" process: http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups.

They've basically created a highly condensed, 5-day "sprint" where they help clients:

  1. Understand a design problem
  2. Develop as many potential solutions as possible
  3. Pick the best solutions and start creating user stories
  4. Rapidly develop a prototype
  5. Conduct rapid usability testing on that prototype

From what I can tell there's nothing here that's out of the ordinary except that they are condensing quite a bit of work into 5 intense days. They are still basically going through the industry standard user centered design process - researching the problem, developing with users in mind, and evaluating via usability tests.

  • We used to call this 'war rooming' or 'whiteboarding' :)
    – DA01
    Commented May 28, 2014 at 16:19

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