In a current project I am working on the stakeholders seem to think that functionality is king. While I agree that functionality is important it is only one factor in the success of a software project. They don't see the importance of spending time on UX. But I see it differently.
What are effective ways that I can use to convince stakeholders in a project about the importance of User Experience, usability, interaction design and all those intangible factors that make an end-user want to use your software?