I'm working on a multi-screen website for my client. It's actually a new version of an existing website.
Goal of this website is to give students, professors and parents a place to follow up with educational programs. So students (from all classes and ages) can find great content to get better on subject, or work on a given project. Professors can find great content for their lessons or follow up what students are doing. And Parents can also find content to help on students homeworks. And so on.
Actually, the website home is furnished with random content picked-up in the last posted ones, without anymore logic. As a user create an account and logs-in, content become more specific.
My client has already run personas. He gets no less than 21 profiles... which I think is equal to nothing, as it finally cover every profiles. Every profile, means no profile at all.
Therefore my question is :
- How this homepage can be relevant ? As any new arrival user will see a page with content he probably doesn't need or may be interested with, what's the point of showing content ?... if its not for SEO purpose ?
As I'm looking to reduce the entry points, my feeling is more and more that a powerful Search Results Page would be the best options for new users. Maybe in addition with a kinda complex menu including all classes, academics and type of content (video-quiz-articles-folders-webdocs).
What do you think about it ?