4

We are building a carpool app, and I need to encourage the user to hit that need a ride button. For that I want to hint to them that there are rides closeby, so it will be useful to hit that need a ride.

BEFORE

enter preformatted text here

AFTER

Based on feedback, I have changed it to the below. I request your review

  • the location of the available rides closeby. This encourages the user to press the Call To Action button. I like what I have now.
  • there was no space on the button, and could not make space
  • should I zoom the toast into a small number on the need a ride button ? If yes, how do I make it look ok without taking up a entire row.

enter image description hereenter image description here

  • 5
    Mr downvoter, Whats wrong with this question ? do you know or dont have the words to express your opinion ? – Siddharth May 11 '14 at 15:04
  • What does "Will drive today" mean? – Matt Obee May 11 '14 at 17:17
  • It means that this person will drive his own vehicle today. Once selected, "NEED A RIDE", will change to "OFFER A RIDE". – Siddharth May 11 '14 at 18:04
  • 3
    It seems better to have the user specify "I need" vs "I'll provide" first, then asking for the from/to info for whatever state they're in. That eliminates the confusing "will drive" checkbox. And if you make Now/Today less visually heavy, then your call to action becomes more clear. – Ken Mohnkern May 12 '14 at 19:49
11

Your "Need a Ride" button needs to distinguish itself as a "Call to Action".

A call to action button

  • Needs to pop out from the page / application so it is noticed by the user. You can use colour, gradients, and 3d borders to make it pop. If you go with the toast notification, then the movement will also help draw the user's attention.

  • Needs text that both represents the action, and gently urges them towards it. You could say "Get a Ride", or put a question mark at the end of "Need a Ride" (it should be a question). Displaying the number of available rides (in your screenshot 4) is also a nice touch for a call to action.

  • Perhaps use a simple icon to indicate that this button / notification will take them somewhere else when clicked (to a list of options). An arrow is the simplest, but you could do something fancier like a zooming car icon.

EDIT:

Something like this might be good:

enter image description here

  • Thanks. I am having a hard time rewording "Will Drive Today". Also should I use the empty space next to Go to for showing the number of rides around ? – Siddharth May 12 '14 at 16:49
  • Are there any guidelines for showing "number of available car's" close to the call for action ? – Siddharth May 13 '14 at 2:27
  • @Siddharth I will edit my answer with my suggestion. – Franchesca May 13 '14 at 7:16
  • I like the suggestions. Unfortunately there is not enough space on the screen for a second line. I wonder if you can share some links of best practices here to choose from. thanks – Siddharth May 13 '14 at 7:21
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    I'd avoid phrasing the call to action as a question (i.e. "Need a ride?") and instead use a positive verb phrase that describes the action, e.g. "Get a ride". – Matt Obee May 13 '14 at 11:21
4

You need some major changes in the flow of the app. I understand that you want to encourage people to share a ride with someone, if one is available.

First, you must know where I want to go. Only then you can suggest if there someone who can offer me a ride. Simply being nearby isn't enough (maybe they're going the other way).

So, I suggest this:

Screen 1:

enter image description here

Then state clearly with full text:

mockup

If you want to encourage them to share a ride, fill the screen with intimidating relevant data. Rephrase this with whatever you deem fits the communication theme of your app.

  • I think you mean accompany in that last screenshot. – TRiG May 13 '14 at 10:00
2

I'm confused what the user is expected to do in this screen and what they would expect as a result. I'd need more context about the app screen shown but it seems that the app should be divided into sections. People who are looking for rides and people who are willing to drive. Ask that question at the front of the app and you effectively get people to where they need to be.

  • Well, this screen asks the user to define from to, what time and need/offer ride. But I need to encourage the user to hit that button, that can only happen when I share some information like (riders around you). – Siddharth May 11 '14 at 15:42
  • 1
    Thats the thing, I don't know what that button does as a user seeing this screen. Are those other people willing to drive me or people looking for a ride? The user first needs to state that he needs a ride or that he's willing to drive someone else. Then the form should change to support that answer. The button would then change to "4 People Need a Ride" or "Find me a driver" if I'm guessing correctly the form results. – C. R. Brown May 11 '14 at 15:50
  • thats the beauty, we dont need to decide that in advance, people talk, discuss and hten decide. when people look for carpool's they are not so fixed in their opinion on driving or being driven, they are open. all they want is to find people. – Siddharth May 11 '14 at 15:54
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    I don't agree at all. If I'm looking for a ride somewhere and don't have a vehicle, then what? I'm not offering a ride. Maybe I'm not understanding your idea though. – Mike May 11 '14 at 23:02
  • @Siddharth But that doesn't make sense. You can check the box saying 'Will drive today' but then press the button saying 'Need a ride'? So what, you can drive but need a ride? – JonW May 12 '14 at 15:55
0

What I suggest is:

  1. Make your button blink by changing color, for example blue and green alternately for short intervals whenever you have updated available for rides close by.

  2. Also you can put this information in the notification bar.

P.S. Be careful: Unnecessary or frequent blinking might annoy users. Use wisely.

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