We are currently rolling out a new remote access solution (based on the Citrix ICA protocol) to replace the current remote access solution which has been around for a few years (based on a Java platform and uses the Microsoft RDP protocol for connectivity) across our organisation.
As we near the end of our migration efforts, we are really struggling to increase user engagement with the product despite marketing it to the different business engagement managers. We are able to track who has logged onto the service from reports being generated from the Citrix backend and we are seeing a less than 15% usage (approx 800 users over 7000 user base).
What internal marketing techniques can we use to aggressively market the new technology to different users? We have thought about sending weekly spreadsheet updates containing user activity logs to each line of business manager to ramp up the interest in the product, but is there anything else we can do?
We have been working to migrate users across to this new service but the general uptake has been slow, and one of our goals is to increase user activity on the new service.
Below you will find the sample of an alert message that is going up on the page of a remote access service we have been working to replace.
I don't think is effective because it does not incite the user to take action about migrating to the service (especially if the user has already migrated across). It seems to be more informational rather than striking me as a notice that will inspire users to take action.
How can we improve it to make it more effective and generate interest/activity in the new service?