9

Are there particular gender differences in web usage/preferences? I'm about to start designing an information-based site with a predominantly female audience. I was wondering what research already exists that might provide any useful insights? Most research tends to focus on gender behaviour differences on e-commerce or social networking sites, but I haven't found much in terms of information sites.

I'm aware of ComScore's article "Women on the Web How Women are Shaping the Internet" and the gender section on Experientia

9

Edit: 11 December 2010

http://www.noupe.com/how-tos/are-male-and-female-designers-designed-differently.html


These 2 articles are good read

According to some recent research by the University of Glamorgan, if you are designing a site primarily aimed at women, it is worth ensuring a female designer is working on it.

Source: http://boagworld.com/design/sugar-and-spice

Usability Study: Men Need Speed

Source http://www.websiteoptimization.com/speed/tweak/usability-criteria/

And this PDF also

Gender Preferences in Web Design: Usability Testing through Eye ...


30 June 2012 - I came across to one more good article today

http://www.netmagazine.com/features/designing-experiences-women

  • @Tom Evans - Your Welcome Tom :) – Jitendra Vyas Oct 2 '10 at 5:18
2

Gender Differences in Website Production and Aesthetic Preferences: http://www.iiisci.org/journal/CV$/sci/pdfs/I196XFB.pdf

Gender and Web Design: http://www.acrwebsite.org/volumes/gmcb_v08/CP%20paper%2030%20Gloria%20Moss.pdf

Also, try ERIC (not Google) for more papers - although you may have to pay for access to some of them (do ERIC first then Google a paper's name if it's not available direct from ERIC - many are hosted for free on sites that ERIC doesn't link to).

  • Sometimes I have to wonder about academics. The Moss-Gunn study concludes that, yes, there are gender differences that warrant design differences, and the Moss-Gunn-Kubacki study says to use design elements that your intended audience likes. LOL! Thanks for posting these links. :) – JeromeR Oct 2 '10 at 13:34
0

@TomEvans: I don't know if you're aware of http://scholar.google.com/schhp?hl=en&tab=ws or not, but it might help you in your search for academic material.

  • Nice! I didn't know about that - thanks Andrew – Tom Oct 19 '10 at 8:34

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.