I'm developing a small website which has half a dozen static text content pages and an image gallery, with one image per page/url (a dozen now, targeting a few hundred in the long run). I want to add social buttons, and it seems there are too many things to choose from. It's a simple website, I want my users to be able to use the most basic features, I don't want to make these buttons too visible or add too much to the page load time.
For Facebook, you can add a dynamic like button, share button and many others. By dynamic I mean that they count the number of likes/shares. You can also add a static share button, with your own design, by opening a certain sharing URL in a popup window.
Google+ has some similar things, a dynamic +1 with a counter, and the sharing popup window. And there are some other players, but I don't know any of them.
The different buttons are semantically different, they mean different things in different social sites, but I want a consistent behavior, if possible. Is there any guidance about that? If I want to add dynamic counter buttons, should those point to the main page of the website or each page individually?