I'm thinking of adding a live twitter feed from the CEO to the company profile page.
Do you know of any research about adding this to an e-commerce site?
I'm asking as twitter is most commonly used by CEO's (probably because it it easy to use and does not take too much time which they do not have to spare) according to this Google Webmaters video about SEO for startups.
Now it is true that adding a feed by itself is not a cure-all, but in my opinion it may end up adding credibility to a site if visitors can get a short glance into the mind of it's CEO.
You would rather buy from someone you know something about that a total stranger right?