So the question is: is it better to keep the main target of a product page such as selecting a size, colour etc and 'Buy Now' button in view and dropping other information such as returns policy, product description, delivery info, product reviews etc below/out the way of the main actionable/important elements?
So reason I ask a question which seems like an easy answer is mixing the two types of content together can over crowd the main objectives of a page and distract the user into viewing the full returns policy (on a separate page) but then on the other hand this type of information could install trust and back up the sale/action.
Example page: www.costumecrowd.co.uk/1960s-cnd-costume~39438
Thanks