Do users sign up to newsletters on homepages?
I have a nasty feeling that this has become one of those conventional UI techniques that business are used to however can't stop feeling that the objective of the user on the homepage is not to sign up to a newsletter - surely?
I guess there are certain requirements to bear in mind when creating a newsletter sign up including making it persuasive and informative for the user such as TopMan example here
But my question is primarily around the prominence, or even necessity, of a newsletter sign up on a homepage - let's say for the sake of argument, of an ecommerce website. See the prominance of Ted Baker for example