I am working on developing an updated interface to a pre-existing set of services in the form of a web app. We have a limited number of clients (20ish) about 170ish users. I've been interviewing clients and finding while they use our services they have very different objectives and needs. Originally I was going to develop personas for users but I think these may be driven by the objectives of the organization they work for.
I'm new to personas.
- Is there a best practice I can use to map the hierarchal needs and objectives of an organization?
- Is there a way these are incorporated into part of a persona?