When you see a TV infomercial, they always use the jarring contrast of a big yellow font on a blue background, with a small viewport of video displaying the product. Does anyone know if there is a method to this madness? Does yellow on blue convert especially well?
Modern graphic design has moved so far beyond these terrible commercials. I feel as if there must be a reason for this atrocity of a color scheme.
Would this same style be effective on the Internet? Can jarring colors be used to draw the user's attention without losing conversions due to the bad color scheme?