I have this table which enables users to see different credit packs, and give the option to go ahead an purchase one. However I feel it is not as effective as it could be and I want to try to increase the conversion within it.

enter image description here

I am fully open to changing in it whatever way, my specific questions though are:

  • What is the right way to list credit packs such as this in terms of price, call-to-action and value for the easiest UX
  • Any tips on how can I make this visually more effective for the user?
  • Does having the words "Buy With PayPal" repeated have any negative indications should it simply be purchase
  • Would it be beneficial from a user stand point to try and visually show the differnt size of the credit packs?

  • Lastly: My prices are in GBP£ however is using the term GBP £ confusing, should it be £ or GBP or as it is?


Based on the feedback I thought I would make something far more visual: - Do you think the diagram is clear enough in protraying the different credit values? - Which icon do you think it clearer as to the engaging the user? - Is it better?! - Is the fact it is so different bad for the user? Or does it not matter?

enter image description here

  • It's usual to see the cost per credit at each price point, so the user can see the value in bulk-buying. However that might expose that there is no benefit (at least with the prices you've posted).
    – Fractional
    Commented Jan 22, 2014 at 11:45
  • 1
    Also, the pie chart you'd added is absolutely the wrong one to use. Each pack isn't a part of a whole.
    – Fractional
    Commented Jan 22, 2014 at 11:51

2 Answers 2


The pricing plan looks a little boring and not visual appealing. Moreover, it's non-informative and non-persuasive.

7 Useful Design Strategies for a Successful Pricing Table describes some techniques, which allow to get better design. Some ideas are:

  • focus on the benefits and features of each plan
  • decoy to deflect focus off your highest pricing plan
  • highlight the middle plan

An example of modern pricing table:
enter image description here


If there is no any information which could be used in conjunction with each option to convince users, than you could turn to opposite side: use clear minimalistic design.
enter image description here

  • I've done something more graphical as you can see in the update - do you think this is better?
    – tim.baker
    Commented Jan 21, 2014 at 21:06
  • 2
    @tim.baker, please watch upgrade section. The blue circle in your new design doesn't look connected with right side. Commented Jan 22, 2014 at 10:11

My comments:

  • Consider changing cost to price (the former may have a more negative tone).
  • No need for the GBP/£ duality - £ is more universal than GBP, so use £.
  • Not sure why using Number of Credits (Texts) instead of simply Number of Texts.
  • No need for the Buy with paypal duality. Just use 'Buy' and put under the table something like 'payments are taken using paypal'.
  • Buy button should be call for action - so bright colour and make it look like a button.
  • The pricing is somewhat not attractive, for instance, its cheaper to buy 2x340 (=680) than buying 1x670. Make users feel they save if they buy for more, and make it easy to work out.
  • Why purple?

Something like this:

A pricing table

  • Thanks, the pricing structure isn't my decision... The purple is a hangover from previous designs, not sure how to change it while it keep it similar to those designs, something else I have been trying to workout for sometime. I like what you said about the £ and language of Price!
    – tim.baker
    Commented Jan 21, 2014 at 1:34
  • I've taken your feedback and updated it, be good to see what you make of it!
    – tim.baker
    Commented Jan 21, 2014 at 21:06

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