I was asked by the company I work at to make a usability report in a few days that shows the state of the current site under the following limitations:
- I don't have any budget or gifts to give to the participants.
- I can't do proper surveying/screening since I don't have the time/money/support needed for that.
Yet I still need to produce a report that will point us to the right direction.
I'll be able to get much more time and support to produce a report with fairly accurate results after this initial report, it just needs to be good enough and not mislead later on. Or, in other words, I need to convince the management (with data and stats to benchmark the progress, as they asked for) that we should invest some time in improving our site's usability. Observations are not enough in this case.
How you would go about doing that?
Appreciate your input.