In my local department store (House of Fraser, High Wycombe, UK) there are 3 floors with escalators in the middle of the store.
It drives me a little bit crazy, because the direction the escalators are set on you can not get off one, and go straight on to the next one going down another floor. Instead you have to walk around to the other side to go down on the next down escalator. The same is true for going up.
This is HoF in High Wycombe:
This results in, especially at this time of the year, a great number of people all tripping over one another as they navigate to the next escalator that they want, crossing other shoppers paths almost with every step.
I presume that this is set up to get customers going through more of the shop, look at more, and subsequently purchase more. However with the amount of "sorry"'s being said for bumping in to one another I think this might give a negative overall feeling about the store shopping experience.
So my question, in a couple of parts:
- Does anyone know if this is standard procedure to set them going in this set up, or is it a lone manager? Does it happen anywhere else (can't say I have noticed it)?
- Is there any evidence of this or something similar causing a negative shopping experience
- And why? My business assumption is nothing more than an idea. Is there a more specific reason for this poor set up?