How does a flashing message effect cognitive processes like memory and attention and what, if any, were the outcomes of any studies performed in this area?
For example, if a warning sign flashes how much effect does it have on how noticeable it is and how likely the user is to remember the danger next time round.
I'm aware that blink tags are horrible and that flashing would in most circumstances is to be avoided, as well as being aware that any animated element in an interface can be extremely distracting, however, I am looking for quantification of the effect of flashing messages when compared to non flashing messages.
Although my example is a warning message, I don't necessarily need to remain within the context of just warning messages, I am interested in the effect of flashing on cognition specifically. (I am not interested in how to make warning messages, or in the fact that warnings should be avoided in the first place)