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I have a rich media video search with 24 results per page. Would you put related search terms at the top of the search results, in the sidebar, or at the bottom of the search results above the pagination?
I've noticed google puts them at the bottom, bing in the sidebar and bottom, ebay and amazon both put them at the top.
Ideally having them in two places would be great however, I want to keep my pages as short as possible.
Ideally, put the related suggestions on the side.
The problem when the related suggestions are at the top is that they come before the results : the engine misses the user’s demand. I read from the beginning. So, when the page starts with the related suggestions, I say : “I ask apples, he proposes me pears. Crappy engine.”
It depends on how obvious you want them to be. If you want them to be really obvious, I'd put them on the top. The least obvious would be at the bottom (because it's likely below the fold). In between, put in the sidebar.
It also depends on what else you want to display. I think Google puts it at the bottom because they place ads at the top and sides.
Personally, I'd avoid putting them in two places for the reason you state.
