I have a fashion website deemasfashion.com, and the main webpage has a very long vertical display of content. My target market is Pakistani / Indians living outside of Pakistan or India.

My products are costly so I prefer the user to go to a single product page after landing on main page. There the user can read the full detail of product and ask question about that product (small input form there), and then the user can add to cart the product.

I am uncertain whether the page as currently designed would encourage that particular experience path, or whether there may be a usability problem with the very long content column. How would I go about doing a usability test for that?

(I am a newbie and appreciate the answers with links or examples please. )

I have attached the screenshot Website screen capture

  • Hi Muhammad, have you done any usability testing of your site?
    – Erics
    Commented Nov 8, 2013 at 9:53
  • No @Erics i have not done any type of Usability testing. Please guide me how can test usability? Commented Nov 8, 2013 at 10:26
  • @JonW I dont know what is Usability, but i think it will work if no conflict with your rules :) Commented Nov 8, 2013 at 11:34
  • OK, it's been reopened. It could do with a few improvements here for formatting and grammar etc, but the community can sort that out for you. Thanks for making the changes.
    – JonW
    Commented Nov 8, 2013 at 11:49
  • @muhammadusman If you can edit your question to explain a little bit as to your desired goals for this page? Are you wanting users to quickly add one of the front-page outfits to their shopping cart, or to explore the categories first? Just describe what you imagine your ideal and happy first time visitor would do, and then we could recommend a suitable form of usability test you can use to verify if that actually happens (vs. you uncovering any ux issues).
    – Erics
    Commented Nov 8, 2013 at 12:03

1 Answer 1


If you're ever going to work on one website, you might need to know:

Then, as you finegrain your work you can take it from there to the next step.

  • thanks @ekapros for your answer. i will be reading first then i will come back with new question. Commented Nov 8, 2013 at 14:29
  • Thanks @Erics for improving, editing question and all the guidance. You have been really help full Commented Nov 8, 2013 at 14:32

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