I have a fashion website deemasfashion.com, and the main webpage has a very long vertical display of content. My target market is Pakistani / Indians living outside of Pakistan or India.
My products are costly so I prefer the user to go to a single product page after landing on main page. There the user can read the full detail of product and ask question about that product (small input form there), and then the user can add to cart the product.
I am uncertain whether the page as currently designed would encourage that particular experience path, or whether there may be a usability problem with the very long content column. How would I go about doing a usability test for that?
(I am a newbie and appreciate the answers with links or examples please. )
I have attached the screenshot