We plan to release an .exe file to public. The options would be to download the .exe file from the websites direct server link, so that we can provide direct download support with respective to download managers access too.
However our marketing team recommended to provide an small installer application through which the exe file can be downloaded through the installer,they suggested this way so that they can earn revenue by showing some advertisement while installer downloads and installs actual exe file.
Which is best way to provide an download option from a website; the above two methods were common in internet, any alternate to the above two methods with respective to user experience?
The first method is better in my opinion:
direct download from server - backup of exe file, it can be carried away easily without downloading next time
download manager access
The second method would be better since it provides auto installation.
Which method is better with respective to user experience? Any alternative to above two methods also welcome.