I'm building a social media endorsement platform that needs involvement from both business and non-business users. We've had some problems with the registration process on the business user side, mainly due to signposting and having more than one focal point for signing up/signing in. I'm currently simplifying this and settling for a sign in link for business users and another for non-business users/visitors/consumers (the crux of my issue) but I can't decide how to label these 2 buttons to make it clear which you should select when you arrive at the site.
Currently I have this:
- Visitor login
- Business login
My question is, if you were browsing a website as a business and saw these 2 links, would it be obvious which one you should select? How could I better label them to make it obvious which link should be selected?
I've also toyed with these combinations:
- Sign up/in and Brand sign up/in
- User login and Business login
- Consumer login and Business login
Finally, should I instead replace the 2 buttons with a single button and signpost business/consumer users from the sign in page? My business partner is not keen on this approach but I don't like the labelling of, and can't find a suitable solution to, the non-business user sign in button text.