My company offers several dozen services and lately I have been seeing these widgets come about to give them the ability to drop products into an existing client site.
Let's say you are on a branded, hotel site. You select your hotel room, bed and preferences. You now have an image of the room, price and preferences in front of you with a button that says 'book now'. You click and it takes you to another page on the site with a little bit different looking framed-in widget to take your payment info. Same URL and all, but the widget is a little obvious it is not native to the site itself. What do you do? Bail, continue and trust, question, read more?
I have been advocating for a streamlined experience, but it takes a lot of push. Are there significant pros or cons (research appreciated) associated with these site framed-in widgets?