Web page titles, ex. "Lorem ipsum - Example Company Inc.", have a maximum lenght of 70 characters when being used in the Google search results.
I work with SEO on a daily basis and have been giving this some though; What's the best practice for meta titles?
The competition can be extremely high in organic searches, and you'd want your titles to be perfect and contain relevant keywords which in some cases don't fit in within the 70 characters.
My question is: Is it REALLY necessary to include your site/company name in meta titles?
Your company name often takes 30%-40% of the titles, and may not be relevant to the users.
I know if I were looking for a webshop that sell "tennis equipment" I would Google it and click the most relevant landingpage, not the most relevant Company.
What do you think would have the highest CTR? A or B? :
A) "Buy tennis equipment - 20% off everything in October!"
B) "Buy tennis equipment - TheSportOutlet Inc."
Plus! The website domain name also shows right below the page title, so if you have a logical domain name it shouldn't be necessary to include your company name in the title, right?
Why does "everyone" always include their site/company name in the titles?!?!