I am wondering, if there are any situations, when it is necessary to localize a system (especially: online system) at a level below language.
Usually, localization regards two levels:
- language (if multiple used in a country)
Then it goes down to regionalization (I mean: displaying content relevant to some administrative part of a country, be it district, city, voyvodship in my beautiful country or anything else).
My question is: When (if) it is necessary to localize an online system due to some internal division of the society (religious, cultural or national in multi-nationality countries, but not just regional).
I mean something more than just content profiling, of course. Something that would manifest as a "choose your group" field.