My company is about to completely redesign our website. We don't yet have end goals in mind that the website must achieve; we're still in the very early phase of creating a brand new web strategy.
I don't have any experience in creating and defining and implementing a web strategy, but since I work in UX and web dev, I want to make sure that UX and the user is a vital part of this new strategy that we create. Not only that, I want to help shape and lead a more agile-approach to UX design and implementation. My company is stuck in a waterfall-like approach to planning, design and implementation, so I want to change that.
How can I do this? Does anyone have any books and/or articles that are must-reads for learning more about creating a web strategy and influencing the creation of the web strategy to always consider the user and his/her needs? Any advice or materials on how to communicate this to management?
My goal from this question is to eventually achieve a firm grasp on (1) creating and guiding a successful web strategy that always keeps content and the user in focus and (2) implementing a more agile UX process to the entire project life cycle vs. a waterfall approach.