I'm just curious how to go about this issue. I'm looking at an events site, where you can list the interest that you have in the initial sign up area. There are specific 'select all' and 'deselect all' buttons, but all options, eg "Gigs, Dance, Food, Drink, Exhibitions, Film, Fashion" are all selected by default, as they want users to see all content should they choose to skip this step.
Is this a good pattern, or does it go against the norm?
I have done some testing and the users who are being tested generally click to select their interests before realising it is a different pattern - however, the clients concern is that if the user skips this step then they will only see limited content.