I've designed and developed a beta site with a one-page layout, which is having difficulty getting its final approval from the client's president and vice president. They are not technical people and don't understand the UX articles I have sent them, even when I've sent summaries in layman's terms. They are not convinced that one-page layouts are effective.
- They don't know about the one-page layout.
- They find the background pictures distracting. (The site currently uses a lot of white text over darker background pictures and has about 7 fixed-position backgrounds which change as users scroll.)
- They haven't really seen other one-page sites before.
Our beta site has used a one-page, responsive, premium WordPress theme for several months. I don't think the client would buy another theme. I've worked on several sites for them full-time for 6 months for free (for my portfolio), so I need to launch this site soon and land a paying project.
We've had two rounds of user testing. I plan to start a third later this week. We also got a free UserTesting test last week for their holiday promotion. When I asked users what they think of the look and feel of the site, they have consistently said that the one-page layout is one of their favorite things about it.
How would you handle this?
Edit: The articles I sent: