I am developing a product to help people book cabs easier / faster. Once the cab is booked I was hoping to provide a safety feature to it by allowing the customer to send a sms to a family member. The sms would read as
Hello. This message is from Taxeeta. Neha is traveling in vehicle number MH12 12 1234, from Pune, Airport at 12:20am with Suraj driver with driving license number DL 12 4579821. Terms and Conditions Apply. Thankyou Taxeeta
Now, I also need to do promotions and some kind of share feature to allow people to make the product more famous.
So I was thinking, why not do some kind of multi-level marketing, where if they share this app on facebook, sms and twitter I will provide them with more free time.
Hello. Neha is traveling in vehicle number MH12 12 1234, from Pune, Airport at 12:20am with Suraj driver with driving license number DL 12 4579821. Terms and Conditions Apply. Install and use Taxeeta, promotion code XYZ, to help Neha use the product without any charge 5 more times. Thankyou Taxeeta
The Question Mixing a value feature with promotion. Does it give good feel to the app ? From a developers stand point I just want to give value to the customer. From marketing point of view its important to also promote at every touch point. I am looking for some basic advice on pros and cons for mixing thought processes.
Summary of the answers
- Keep it shorter
- Separate promotion from value
- Make promotion personal
With the 160 character limit, and the above advice, how does this sound ? Does it sound personal ? Am I keeping promotion separate from value ?
Total 154 characters, also all variable text is removed. I am sure next-of-kin knows where Neha is, and what time approximately she is about to travel.
Neha travels with Suraj Lalwani(MH12AB1234,DL103214569870,9876543210).T&CApply.Promotion(code XYZ12345):Install Taxeeta and help Neha travel safely again.
Variable text in this message are the names. I can reserve 13 characters for customer and 10 characters for drivers name.