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When sending our html newsletter via email, should I include both versions? HTML and plain text, in other words, should it be a multipart email? If so, why?

  • Why are you thinking about sending out the email in plain text? Is it anything particular about your audience demographic? – rk. Jun 23 '13 at 23:29
  • I have read that there is a lot of people that still set their email clients to display the email content as plain text... Should I bother with this or the HTML version is enough? – MikeGA Jun 23 '13 at 23:38
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Coding HTML email so that your core message can be read without images is the way to go. While most email clients block images by default, they can display HTML markups and CSS formatted layout and types just fine. And considering close to 90% of all email newsletter sent are HTML (sorry, can't find source now), the days of multi-part email is behind us.

This page provides great statistics on most popular email clients and their handling of images. (http://www.campaignmonitor.com/blog/post/3574/) You can also find great tips on creating compelling emails without relying on images at all.

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