Looking over a few ecommerce projects, I noticed that the default sorting order for any product list ends up being the order that the products were entered into the database. This seems rather random to me.
While I tend to look at existing analytics and default the sort order to how the users most commonly sort the products, this doesn't work if the analytics aren't there for whatever reason.
Does anyone have any recommendations or data for the default sort order of products when the pre-existing analytics aren't present? Should the default sort be by database index or are there better recommendations?