Our site offers discount travel packages that are redeemable only on specific dates. We are able to offer these deals because of the pre-purchase guarantee we offer to our partners.
We are considering offering premium products that offer more flexibility (ala Southwest airlines "anytime fares"). The flexibility gives customers the option to change their redemption dates, at a cost of purchasing a higher priced product ahead of time.
What is the preferred way of displaying these options?
Option 1 Display three prices, $75, $95, $105
Option 2 Display a base price, and show add on options for flexibility (+$25, +$45, etc.)
I have read studies regarding the merits of both options, but am wondering if this has been studied in greater detail. Any experiences with A/B testing this concept would be very helpful!