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If you look at the advertising image of any Apple product (just go on the apple homepage) you'll see that they all have the screen reflecting light in such a way that half the reflection is dark, the other half is light, and they are separated very sharply. Is there a word for this technique? I've been seeing it everywhere these days.

enter image description here

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It's usually called "gloss" as the intention is for it to make the image look more glossy. A similar thing is used on iOS icons.

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Apple's checkout process:

Display

The 15-inch MacBook Pro comes with a 1,440-by-900-pixel LED-backlit, glossy display. You can also choose a high-resolution, 1,680-by-1,050 glossy or anti-glare display that gives you 36 percent more pixels.

It can be called either gloss or glare because a screen that has this effect is glossy and a screen that doesn't have this effect is anti-glare.

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    I think OP is talking about the way they show the image, with the dark and light halves of the screen, not what the actual screen is called. – elemjay19 Jun 1 '13 at 4:30
  • ...but from a nomenclature perspective those two are one and the same. No? – DrFriedParts Jun 1 '13 at 7:17
  • @DrFriedParts No they aren't. One is talking about a visual effect, and the other is talking about a property of the hardware. I just so happens that in this case they use similar words, but the meaning is different. – JohnGB Jun 1 '13 at 9:50
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"screen glare effect" is the common term I think. A popular Photoshop technique for device product images.

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