User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It only takes a minute to sign up.
Sign up to join this community
I was asked to design a website for a company that has two different segments: B2C (business to customers) and B2B (business 2 business)... The company says both segments are equally important.
How do you make a website mirror this and make the right clients go to the right path?
Adding a destinct Private - Professional selector at the top is done on telenor.se. Maybe that would do the tric
download bmml source – Wireframes created with Balsamiq Mockups
You should have a simple selector (as Benny suggested) to change between the consumer and business sites. However, I would also present a users with a dialogue on their first visit asking them which site they would like to see. From then on, I would default to that website for them (using cookies). Something like:
A dropdown is clear and informative and saving space
