In a website, how to make two segments of users follow the desired path

Question

I was asked to design a website for a company that has two different segments: B2C (business to customers) and B2B (business 2 business)... The company says both segments are equally important.

How do you make a website mirror this and make the right clients go to the right path?

Answer 1

Adding a destinct Private - Professional selector at the top is done on telenor.se. Maybe that would do the tric

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Answer 2

You should have a simple selector (as Benny suggested) to change between the consumer and business sites. However, I would also present a users with a dialogue on their first visit asking them which site they would like to see. From then on, I would default to that website for them (using cookies). Something like:

Answer 3

A dropdown is clear and informative and saving space