Apart from the ui being neat and simple, Is there any other reason why every major website uses a white background with very few colors?

  • 3
    Can you be more specific your question is very broad – Mervin Mar 5 '13 at 12:40
  • I don't think websites intentionally use a white background, do they? Isn't it just the default background colour in most browsers? – Surfbutler Mar 5 '13 at 13:40
This answer is more general, instead of just white I'll focus on light backgrounds.

There are two main factors that influence the fact that most websites use a light background, the first is the power of defaults and the second is readability.

Defaults and standards

  • HTML and CSS Styling in browsers defaults to white, most of the users, in this case the developers tend to stick with the default options. Just google "The power of defaults" to see what I mean.

  • There is also an evolutionary component about where the interface comes from and which objects in the real world it is trying to imitate. It could be really straightforward to think that given that the main use is to display information designers tried to emulate books which are light text over dark backgrounds. (I don't have evidence about this).


The second reason is that dark text on light backgrounds is better for readability, and this is a very controversial topic.

Text readability depends on a bunch of factors: mainly contrast, but also font size, color and lighting conditions.

Contrast and color choices

Assuming that the contrast is right and equivalent (W3C Accessibility Guidelines on contrast) for both light-on-dark and dark-on-light, it seems that for readability purposes the best thing is dark text over light backgrounds:

You should avoid using white text on a dark background when displaying paragraph text to make it easier from them to read. Forcing users to fixate on the white text for a long time can strain the user’s eyes. This is because white stimulates all three types of color sensitive visual receptors in the human eye in nearly equal amounts.

White also reflects all wavelengths of light. Because the words and letters in paragraph text are compact and close together, when white text reflects light, the reflected light scatters and runs into neighboring words and letters.


Here is also another source that collected some studies on the topic:

However, most studies have shown that dark characters on a light background are superior to light characters on a dark background (when the refresh rate is fairly high). For example, Bauer and Cavonius (1980) found that participants were 26% more accurate in reading text when they read it with dark characters on a light background. Moreover, a survey by Scharff, et al. (1996) revealed that the color combination perceived as being most readable is the traditional black text on white background.

Source: http://uwf.edu/ddawson/d3net/documents/web_usability/optimal%20web%20design.pdf

And here is another study on the topic: Letter identification performance is better for negative contrast than positive contrast.

Lighting conditions

However, some people prefer the opposite (although I didn't find any evidence), ie. light text over dark background when they're reading in dark rooms, in fact, most ebook readers have the two options:

Kindle menu

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    This software engineer prefers light text on dark background as a way to relieve eyestrain over long hours of programming. I sometimes refer to my job as 'staring at a lightbulb'. And that's why I disagree with the two contrasting text boxes you posted above. They refer to what happens in print. But on the computer screen, white is the emittance of energy, not the reflectance of it. – psoft Mar 5 '13 at 15:54
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    I agree with you but the debate is long, there is a long thread here stackprinter.com/… and although most programmers seem to agree with you I couldn't find evidence. I don't know if is a problem of research bias or something similar.. . – Marcos Ciarrocchi Mar 5 '13 at 16:40
  • I am a programmer too, and I vote for the same as psoft. As for evidence: there is scientific evidence for that, concerning the amount of photons that hits the eye and their different characteristics while being reflected off a print or emitted by a lightsource inside a computer screen. If you just google for that, there'll be more concrete explanations. Also, there are standards on how a workplace should be lightened, its luminance and contrast with general background. These differ for paper and screen. Again, no prooflinks, but it easy to find in the corresponding documents. – noncom Sep 11 '15 at 16:43
  • Never mind the fact that white background burn the retanas out of your eyeballs. – Rob Jun 11 '19 at 21:36

To let the content stand out, you want a neutral background to build on. If you use to much colors and color patterns, the background seems more important than the content and structure.

In most cases white is seen as a neutral background color and other colors, even when used in smaller proportion, are the colors that convey the most meaning in a design. Use white to signify cleanliness or purity or softness.

Reference: About.com > White

White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.

In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. While white isn't stimulating to the senses, it opens the way for the creation of anything the mind can conceive.

Reference: The Color White

  • 1
    I would just add that there are many cheap LCD monitors that have problems to display tiny white elements (like consisting of lines that are 1px wide) on dark (especially: black) backgrounds. This makes black text on white background more legible that white on black. Maybe it is not the main reason to do use white background, but it is something to keep in mind as well. – Dominik Oslizlo Mar 5 '13 at 13:48
  • @DominikOslizlo I agree to that. The fun part is that web sites who want to act as neutral (facebook, google, amazon,...) use white as opposed to gaming sites which often use black (steam, addictinggames, ign) – Benny Skogberg Mar 5 '13 at 13:55
  • Here is an example: imgur.com/KDfVwCj - taken from nikoniarze.pl, a Polish Nikon users community. Of course the contrast is low as well, and the photo looks like it was low on contrast, however this pretty much shows the look and feel using one of monitors I have just checked. For game sites it is a little bit different - they usually play with big visuals and don't put a lot of content for reading (not always). Plus, players often are "creatures of the night", so it's not that bad for them. – Dominik Oslizlo Mar 5 '13 at 14:53
  • "Just Bing the 'power of defaults'" FTFY – Nick T Apr 19 '16 at 19:35

Simply put I think its just harder and costs more to design a site in dark colours than white colours.

Firstly as pointed out in other answers contrast is king when it comes to readability and black on white is easier to read rather than white on black, but not that much easier. I read books on my Android phone with white text on a black background and have no issues reading it.

  1. Websites started off with white backgrounds and its the default colour in browsers as pointed out in the comments.
  2. Its also more expected by website visitors, used to reading books
  3. So more designs and designers are focussed around white backgrounds.
  4. Thus it becomes the norm and there's more templates to use and ideas to share about what looks good on a white background.
  5. Then any major company who has to put in a long term strategy about their site has to decide on either a light or a dark background and then go down that path, becuase switching from a white to a dark background for any large site will be a major (costly) change, e.g. even if a site like Amazon has a site template that can be switched all the millions of product images are optimised for a light background and the same would be vise-versa for a company that decided on a dark background.
  6. So any large company boss will have to factor in the extra cost of using a dark background given that it will take longer (and cost more) for any designer to make changes and improvements to the site as there will have to be more custom design and more thought gone into any images to make sure they look good

So some niche sites that want to stand out will use a dark background but all major sites are compelled to use a white background.

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