If the interface that I am working on has 3 lists:
A) Top 10 performing companies
B) 10 recent transactions across those 10 companies
C) Top 10 performing promotions across those companies
The company name is always displayed as a link. Should clicking on the name always take the user to the company's profile page or should it take them to the context within which the name is displayed (e.g Company name is displayed in context (C) above, does the link take the user to the "Promotions" page of the Company or the Company's landing/profile page)?