Im noticing a trend of landing pages,
where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left corner instead of the full websites navigation.
The idea, (i think) is clear. Instead of letting the user navigate away from your landing page (which might be PPC) you keep the user focused on the CTA.
I am a follower of several usability websites but haven't yet seen any test data on whether this is considered good or not, and when.
Is there any data or stance from reputable sources on this? Is a landing page without navi really performing better?