I have just been looking at the analytics of one of the websites I work on, and one of the features is required - but rarely used. There is a Microsoft Translate button, with their "Powered by Microsoft Translator" on the page, which has been used 650 times out of 25,500 visits.
The placement is central, and directly underneath the item title, so I have no doubt that it is in a noticeable place, it just simply isn't being used.
I can't remove this, and my immediate thought was to put the functionality behind a translate icon, such as one here: http://thenounproject.com/tag/translate/
Any thoughts on this? Are there any other good patterns to look at?