Corporate websites appeal to multiple audiences. I've seen from benchmarking the majority of sites have based their navigation around the audience segments. You'll see Investors in the main navigation & Suppliers for example. Is this the best way to structure the content?
A suggestion that was made from the client was from the homepage getting the user to select which type of user they are and be served relevant content. To me this doesn't feel right, I can't quite articulate why. Are there any issues with navigation structured around audience segment and getting the user to decide which type of user they are from the homepage?