We are a publisher of many special interest (that doesn't mean x-rated! ;) news websites (tech, music, sport etc). The majority of our content is editorial but we obviously have a growing amount of video content.

I am looking for any information on the placement of video-based news content. e.g, how the other newsstand publications/major corporations came to their conclusions, What they found to be most successful in terms of viewing times and plays, sizes, thumbnails, sidebar vs main column, left right, anything with a touch of quantitative results would be best.

If you know of a paper or study, even a blog post i'd be happy to read it.



1 Answer 1


This article might be interest to you A manual for effective online video placement

To quote the aspects of the article which might be interesting to you :

On-page video placement

Front and center: Video can be the most engaging online asset you have, so make sure consumers see it and view it. The video should be visible when the page loads. Placing videos below the fold and requiring consumers to scroll down will not offer any benefits to your brand or to the consumer. In addition, the call-to-action should be prominent, such as "Click here to view a video about..." or a "Play" button displayed.

Maximize the play experience: Videos should play embedded on the web page or in a lightbox player. The method that you choose depends on the type of video, target audience, and desired action. A lightbox approach guarantees that viewers are focused only on the video by opening a layer on top of the page that plays the video, such as the Tiger Direct product video featured below. That said, the layer will block access to everything else on the page, so multitaskers may not appreciate this approach.

With regards,to the length of videos you should be looking at, I recommend looking at this article .To quote the article :

The rule of thumb I try to follow when creating internet videos is this: stick to one idea, one topic and one main point, and say it as briefly as possible without leaving out all of your good stuff. Personally, I find than most of my daily news commentary videos are between 60 to 90 seconds with some occasionally going to 2 or even three minutes.

Also remember that you don’t have to shoot for exact, precise times like 30 or 60 seconds. Those exact times mattered in traditional linear broadcast venues where everything is scheduled and programmed around a set grid. But social media and internet video isn’t like that, so take a little more time or a little less time if that’s what you need. If you’ve got a great message, you might be able to say everything you need to in 9 seconds. But if you’ve produced a world-class documentary that’s 3 hours long, you might be able to get a huge internet audience for that too.

Another option is to break up our videos into part 1, part 2, etc. This way people can take bite sizes without ever feeling impatient. There is a certain psychology involved with your viewers. If you make your videos consistently interesting and consistently short, then you always are leaving them wanting more. However, if your viewers are consistently dumping out of your videos before they finish, you are conditioning them to turn you off and to make judgments that you may be boring them. All things being equal, it’s better not to do that, so err on the side of being just long enough to be really interesting and not one second linger.

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