There is always the simple UX for having a popup when you log back into a site you frequently visit that says "Hey, look at this new feature we added! etc.."
I am convinced there is more of a subtle way of having the user experience a new feature on their own. ALmost as if something were embedded onto the page that called out "New Feature here! come try it out!" then would dissolve after the User experienced it.
Is this a common practice? And/or is there a more standard conventional way of handling this?