I also know many who turns off scripting (JavaScript) from running on their system and won't open any website without HTTPS or any security protocol. Whenever I read about Facebook updating its privacy policies and people giving their reviews about it, I feel little less paranoid.

Do articles, reviews or media marketing in general help the user feel safe about their content on a website too?

  • 2
    Who are you marketing to? They sound like a very paranoid bunch if they refuse to browse any website without https ...
    – Rich
    Commented Jan 26, 2013 at 13:20
  • I believe proper news articles inform users of whatever they need to be informed about so broadly speaking, yes, articles on topic x will improve user perceptions of topic x.
    – DA01
    Commented Jan 26, 2013 at 15:13
  • 1
    If they would (articles), it won't be security, just an illusion.
    – Jack G.
    Commented Jan 26, 2013 at 23:21
  • @J.Gonzalez how come? Commented Jan 27, 2013 at 7:10
  • Some Microsoft engineers may write nice articles about security in their blogs. This tells me that there are (some) clever people at Microsoft. This does not make believe that Window$ is safe. Commented Dec 20, 2013 at 13:32

1 Answer 1


There has been quite some research on the conversion rates of website using HTTPs (especially the more visible -and more expensive- EV version), but I'm not sure if that's what you're looking for. What do you mean with "perception users have"? How would you measure that?

Also, don't over-estimate that:

  1. people read the articles you write on security. I expect visual things like secure site seals to be more effective.
  2. everyone knows what HTTPs does. I hardly think that the average user can explain why it's important. What's more: I think it's even less likely they will understand what part exactly it protects (e.g.: using the same password everywhere because "the site uses HTTPs so it doesn't matter").
  • What is EV version supposed to mean ? Commented Dec 20, 2013 at 13:35
  • Also don't over-estimate that everyone knows how to write HTTPS. ;-) Commented Dec 20, 2013 at 13:36
  • Extended Validation. It's the SSL certificate that will make browsers show the pretty (and trustworthy) green bar containing the name of the holder of the certificate :)
    – user12741
    Commented Dec 23, 2013 at 16:04

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