In the sample user journey, say that a user encounters a product such as high price commercial equipment.

Before contacting the company, the user might want to know more about the company. More importantly that the company is reputable and not a fly-by-night or some internet company out of a guys garage, or a foreign company with an unreliable service team.

Let's say that the user is from Los Angeles and the manufacturer is from San Francisco, CA. Users visit the web site and want to know that they are visiting a reputable local company which provide service if needed.

So I am thinking of information in the footer, using the contact info along with a small map. Under that have a button that says "local service reps" which redirects to a map with pinpoints to the service reps.

  • I'm not entirely clear about the question...unless you're asking how to show local service rep's on a map? – DA01 Jan 22 '13 at 0:45
  • @DA01, so allow me to give another example. Say you were looking for a commercial printer, and you live in San Francisco. And say a concern of your was, "what happens when I need service." Well what if on the manufacturers website, we mentioned that the manufacturer and the service centers are very close to you AND that we have your area covered. – JGallardo Jan 22 '13 at 1:13
  • I'd say that's a good thing. Show a map of local service representatives. – DA01 Jan 22 '13 at 1:18
  • just my two cents: be sure to have the map branded (CI) and don't use gxxgle maps or any other 'free' tool – tillinberlin Jan 24 '13 at 17:46
  • @tillinberlin why do you suggest that? I'd consider Google maps completely reputable (and expected). – DA01 Jan 24 '13 at 18:46

I think that you should show a sideshow of nice office photos, and show a small map to present multiple locations of offices. Customers see picture and understand that your company is big and has many employees.


I think there are a problem that you show whole US map,but you have two offices on the map. Customers may feel that you have less coverage of service area,and you waste a lot of space on your site. However, if a company have many branches, you can show on the map. The map will assist customers to visits the locations.



A map would definatly do the trick here - or even better - a clickable map where you can chose service center directly from the map - such as the one Sony uses:

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If you also have information about existing customers and their address you could also include a bit more information to the map to add credibility. Let's say "5 customers that live in your city have service with us." It is similar idea that Angie's List website uses; they tell you how many neighbors received service from a business.

  • Oh cool I love the concept because it shows validation from locals! – JGallardo Jan 24 '13 at 18:59

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