Well we use something called a 'web browser' which does what it's name implies, allows us to browse web pages on web sites. One could consider the term "browser" an abstraction, but technically, browsing is a word that well describes what it allows us to do; "To look through or over (something) casually".
But regardless of that, I would argue that the piece of Microsoft marketing that you rendered in your post is a completely separate idea.
Microsoft ostensibly devised that slogan and depiction because if your mind considers the text on the bottom first "Where do you want to go today?" it could then consider the text on the top to be the answer to the question "Microsoft".
Most effective marketing has to do with leveraging the perception of the subconscious mind in order to manipulate consumer attitudes on a non-rational level. It wouldn't be effective if they phrased it, "What technology do you want to use today?" or even more ridiculous, "what product do you want to spend money on today?" because both those questions are too concrete; your rational mind comprehends them as asking specific things. Whereas "where do you want to go today?" is intentionally unclear, preventing your rational mind from considering rational thoughts like, "I don't have any intention of spending money on technology today." or "I think I'm going to use a lot of Linux today because I need to get Bacula working on the new machines I switched on last week." Your subconscious mind can theoretically be persuaded by this kind of textual content. The question "where" doesn't mean to have anything to do with the web. If anything it means to refer to your technology usage and purchasing considerations.